We were commissioned by The Athletic Design Club to update the Cleveland Cavaliers logo and brand identity. The goal was to create not only a logo, but a functional brand system that could work in the NBA. This includes other collateral like the Secondary logo and Global marks. We also created some custom type for the brand system along with some updated unis paying homage to some former Cav greats!

***THIS CONCEPT AND ITS GRAPHIC DESIGN IS NOT ENDORSED OR AFFILIATED WITH THE CLEVELAND CAVAIERS, NIKE OR THE NBA***