We worked with Chris of IMTM Worldwirde to create a new logo system for his sports podcast Around The ATL. The original logo was created in 2018 and the goal was to simplify the design and build out a brand system that could better translate to digital and print.

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I wanted to be more creative with the mark and found a great visual solution by creating a silhouette of a skyscraper in the negative space between the T and L. The lettermark is intentionally angled to convey the fast-paced nature of the content provided on the show. This was a great rebrand opportunity and it has shown to be vital in the growth and success of Around the ATL.