I was approached by Casey of Talley Insurance and Financial Services to create a brand identity for his insurance brokerage firm. This was a great project from start to finish because we were able to build a strong brand identity from scratch. The goal for this project was to be minimal, but impactful.

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The challenge was to differentiate from other brands within the industry and stand above. We created over 50 initial sketches of brand icons, using our brand noun list. From there, we were able to distill the marks down to three and build out the brand for each mark.

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